Many
people have presumed and maintained that the Kuwaiti advertising
scene is not as creative as advertising agency Bahrain. This
assumption has been made because it is believed that the people here
don’t appreciate and comprehend creative ideas.
Advertising
experts on the other hand believe that the perception is not true at
all. The Kuwaiti consumer actually is a highly smart consumer with
the capacity to understand, differentiate and appreciate newer
brands, new products and new creative ideas that are put forth. The
younger Kuwaiti crowd is also extremely techno savvy. This generation
is up-to-date on technology and is extremely active on social
networking sites such as Facebook, Twitter. Through the Internet, the
Kuwaiti audience is abreast with what is going on in the world. Also,
with the advent of iPhones and Blackberries that are commonly
available in the market people are few to extract any info they need
on the phones. This alone illustrates how modern and advanced people
are on the communication front.
Advertising agency Kuwait appreciate creative ideas and also keep peers and
friends posted on the latest movies, ads, blogs and so forth. There
have been many instances wherein if there is a great international
commercial people have picked it up from the Internet and passed it
around through their phones and laptops.
The
intelligence of the market can be easily judged by advertisement designing Kuwait as the audience here regularly critiques and
exchanges comments on bad and good advertising. Advertisements are
scrutinized as closely as films, restaurants and books. The
advertisers have woken up to the reality that people here can take
wise decisions.
Summary:
The Kuwaiti consumer actually is a highly smart consumer with the
capacity to understand, differentiate and appreciate newer brands,
new products and new creative ideas that are put forth.
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