Several
people across the globe have assumed that the Kuwaiti advertising
scene is not up to the mark like advertising agency Bahrain.
This presumption was put forth because it was considered that the
people here did not comprehend this form of creativity.
Experts
from the field of advertising suppose that the said opinion is not
true at all. The Kuwaiti customer is actually very smart with the
capacity to make intelligent, educated choices and differentiate and
appreciate ventures launched by new brands as new products. The
younger Kuwaiti people are also tech savvy. This Gen Y is up-to-date
about technology and is extremely active when it comes to social
networking sites such as Facebook, Twitter. Through the World Wide
Web, the Kuwaiti audience is always abreast with what is happening
around the world. Also, with the common use of high end mobiles such
as iPhones and Blackberries people are continuously extracting any
info they need through the phones. This alone points towards the fact
how modern and advanced people are in Kuwait.
Many
of the advertising agency Kuwait have stated that people here
appreciate creative ideas and also keep peers and family posted on
the latest releases in form of movies, ads and blogs.
The
intelligence of the Kuwaiti market can be measured by advertisement designing Kuwait as the audience critiques through comments on
bad and good advertising. Advertisements are observed and scrutinized
just like films, restaurants and books. The advertisers have woken up
to the reality that people here can distinguish between the good and
the average.
Summary:
The
Kuwaiti consumer actually is a smart customer with the capability to
comprehend, differentiate and appreciate new brands, new products and
creative ideas that are put forth
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