Sunday, 5 March 2017

Advertising agencies in Dubai are shifting from mainstream advertising to digital advertising

which are providing creative marketing solutions to the companies operating there. Many of these agencies have traditionally followed mainstream mediums of advertising, such as billboards, brochures, television ads, print ads and so on. However most of these agencies are now shifting their assets to the digital platform, in order to save money and to increase their profits. There are indeed good reasons for this change.

Benefits of going digital

There are several benefits of digital marketing especially for small businesses, startups and so on. Some of these benefits are discussed below:

  1. It connects consumers with companies through the internet more quickly and efficiently.
  2. It generates higher conversion rates from leads to customers
  3. It saves a lot of money on unnecessary ad campaigns that do not generate leads.
  4. It helps to generate higher revenue.
  5. It delivers higher return on interest than traditional media campaigns

Realizing its importance, several ad agencies in Dubai are turning to the digital platform. ICS Dubai, a leading advertising agency in Dubai, is leading the way for digital marketing. ICS is complete communications service provider that has been in the ad business for quite some time now.

ICS Dubai and digital marketing

Recently, they have started to offer a bouquet of services to their clients. Their digital marketing team is coming up with customized digital marketing packages for their clients including the following:

  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Search engine marketing
  • Influencer marketing
  • Website and application development and so on.


Thanks to ICS Dubai and other leading organizations, the ad scene is fast changing. It must be realized digital is the way forward. ICS, the leading advertising agency in Dubai understands this much more than any other ad agency. The future of advertising is really in the hands of such organizations.

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